Search Ads

• Your business has a small marketing budget. Search ads allow more control over who you reach, meaning you won’t waste money on people who aren’t interested.
• You cater to a local market. A site with a worldwide audience won’t be of much value to a potential customer searching for a nearby provider.
• The product or service has a short sales cycle.You don’t need to continue advertising to people who’ve visited your site, so remarketing isn’t a necessary feature.

Display Ads

• Offer products and services with lengthy sales cycles. Ads for cars, enterprise software and other large purchases are intended to generate leads, not make immediate sales.
• Cater to niche or luxury buyers. These individuals may spend more time on a few select sites than on search engines.
• Want to use photos and videos to promote their offers. Search ads can’t contain anything but text.

Shopping Ads

Shopping ads are ads that include rich product information, such as a product image, price, and merchant name. They’re created using data attributes from the product information you submit in your Merchant Center data feed and are shown to people who are already searching for the kinds of products you advertise.

Mobile App Ads

Mobile app advertisingis definitely one of the things that you should be doing if you have a product or service to promote. Because of how mobile apps are marketed, you are able to get a lot of advertising without spending a huge amount of money if you are careful. Since mobile app developers either offer their application for free or have a free version available, they need your ads to display if they want to make any money.